Become a Holistic Wealth Planner (HWP®)
At the Academy of Life Planning, we believe in a comprehensive approach to financial well-being. The title of Holistic Wealth Planner (HWP®) reflects a commitment to integrating financial planning without product recommendations, and with life goals, focusing on both financial and human capital development. If you're passionate about making a real impact on people's lives by guiding them toward holistic financial security, then becoming a Holistic Wealth Planner is your path.
What is a Holistic Wealth Planner?
A Holistic Wealth Planner (HWP®) goes beyond traditional financial advice, but without product recommendations. They work to align their clients’ finances with their broader life ambitions, ensuring long-term fulfilment and financial independence. Whether it's navigating career transitions, building wealth, or planning for retirement, HWP® professionals are uniquely equipped to support clients at every stage of life.
If you would like product recommendations you should talk to a licensed product intermediary.
By focusing on human capital—skills, abilities, and personal development—alongside traditional financial capital, HWP®s offer a truly holistic service.
What Do You Need to Qualify as an HWP®?
To become a Holistic Wealth Planner, we require a strong foundation of financial industry knowledge, professionalism, and a commitment to ongoing personal and professional development. You will need:
Why Choose the HWP® Accreditation?
The HWP® title sets you apart as a practitioner who looks beyond products and investments. It’s a mark of integrity, showing that you prioritise your clients' whole-life well-being, not just their portfolios.
When you become an HWP®, you’re not just adding a title; you’re embracing a philosophy of financial planning with purpose. It allows you to:
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Build deeper, more meaningful relationships with clients.
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Empower your clients to create lives that are financially secure and emotionally fulfilling.
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Enjoy the credibility that comes with being part of a professional community committed to excellence in holistic planning.
Regulatory Note: Holistic Wealth Planners
At the Academy of Life Planning, our financial planning services are designed to empower you with the tools and insights to make informed decisions about your financial future. It’s important to note that we provide generic advice, meaning our guidance is general and focused on your overall financial well-being, without recommending specific financial products or investments.
As such, our services are governed by UK consumer law, ensuring that we operate in a way that is fair and transparent. The key regulations we adhere to include:
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Consumer Protection from Unfair Trading Regulations 2008
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Consumer Protection (Amendment) Regulations 2014
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Digital Markets, Competition, and Consumers Act 2024
Rather than being regulated by the Financial Conduct Authority (FCA), we are governed by the Competition and Markets Authority (CMA). This distinction is crucial, as we do not engage in activities regulated under the Financial Services and Markets Act 2000 (Section 22). In simple terms, we don’t provide specific investment advice or arrange financial products on your behalf.
We focus on providing holistic financial planning as a stand-alone service. This means you get clear, objective advice without any product bias. If you require financial products—whether it’s investments, insurance, or mortgages—these can be accessed directly from the market or through financial intermediaries. We do not arrange deals or offer advice on specific investments.
If you’re looking for a personal recommendation for a specific investment or financial product, we encourage you to consult a licensed investment adviser who specialises in this area.
At the Academy of Life Planning, we are committed to helping you take charge of your financial future, offering guidance that is transparent, independent, and designed to align with your life goals.
Should you have any questions or need more clarity on our services, we’re here to help. Your financial well-being is our priority!
Join Our Tribe
Our Academy of Life Planning provides you with all the support, tools, and resources you need to thrive as an HWP®. You’ll be joining a network of like-minded professionals who are all working towards the same goal: creating lasting, positive impact for clients.
Becoming a Holistic Wealth Planner is more than just a career choice—it’s a commitment to changing lives. If you're ready to take the next step and stand out as a leader in holistic financial planning, join us today.
Start Your Journey
Take the first step towards becoming a Holistic Wealth Planner. Explore our qualification requirements, membership benefits, and start your journey to making a difference—one client at a time.
For more details or to apply, contact us or browse the Academy website.