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Leave the Pressure. Build Real Freedom.

Launch your holistic planning business in 90 days—full training, business setup, and mentorship included.

At the Office

Are you (or someone you know) an SJP Adviser?

✔ Tired of hidden targets dressed up as “expectations”?
✔ Under debt pressure from internal loans and book purchases?
✔ Struggling to align your values with the sales-driven culture?
✔ Seeing clients overcharged and underserved?

There’s a better way.
It’s called the Elite Planner Accelerator.

“I’ve spoken to several St. James’s Place salespeople who feel trapped by their contracts. Steve’s approach offers them a genuine way out — switching to non-regulated advice allows them to retain client fees without breaching restrictive covenants. Once those covenants expire, they have the freedom to become regulated again and move clients to a better proposition.”


Dave Robinson, Chartered Accountant & Chartered Financial Planner (retired)

What SJP Academy Doesn’t Teach You

Real cashflow planning goes beyond selling products. It starts with life-first strategies that connect a client’s goals, values, and earning potential to their financial plan — building trust, resilience, and freedom.

💡 Discover the difference for just £4.99.
Our GAME Plan Training Taster introduces human capital strategies that SJP never covered — essential for any lifetime cashflow service.

Financial Consultation

What’s Included in Your 90-Day Transformation

All this for under £5,000. Annual renewal: just £240/year. Plus a £1,000 referral bonus if someone you refer joins.

What SJP Clients Are Saying They Want…

“They’re asking for…”

  • Clear, honest, flat fees

  • Independent, whole-of-market guidance

  • Planning beyond just products

  • Trustworthy, ethical relationships

“But they’re getting…”

  • Opaque charging and locked-in funds

  • Restricted fund platforms

  • Sales disguised as advice

  • Pressure, not planning

Why Now?

Clients are questioning their fees, performance, and trust

Rebranding doesn’t fix a volume-driven model

The market is shifting toward holistic, client-first advice

City Business Meeting

Why the Academy of Life Planning?

We’re not a provider.
We’re not recruiters.
We’re a global movement building freedom-based careers.

✔ 1,000+ planners trained
✔ 30+ countries served
✔ Transparent, ethical, independent
✔ Founded by ex-HSBC Head of Investments, Steve Conley

Know an SJP Adviser Who Needs This?

Refer them and earn £1,000 if they join.
Help them find freedom—get rewarded for it.

Leave the past behind. Build your future—your way.

Book a free call and discover how the Elite Planner Accelerator can set you free in just 90 days.

Let's Talk.

9 Franklin Way, Spilsby,
Lincolnshire, UK, PE23 5GG.

Tel: 07850 102070

info@aolp.co

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Regulatory Information and Consumer Protection Notice:

The Academy of Life Planning Limited (AoLP) offers a range of services including generic financial advice, financial education, management consulting, coaching, training, mentorship, events management, and ongoing service support.

The content on this website is for informational purposes and not professional financial advice. It reflects the opinions of individual authors, based on their research, observations, and years of experience. Please note that neither the authors nor AoLP are registered investment advisers, solicitors, or licensed accounting professionals. We do not provide legal, tax, accounting, investment advice, or other professional services. Any liability for errors or omissions, or for any damage alleged to have been caused by the information on this site, is disclaimed. Use this site and its content at your own risk. We also disclaim responsibility for updating information and for third-party content, products, and services, including those accessed through hyperlinks or advertisements on this site.

Our financial planning services offer generic advice and are therefore governed by general consumer law in the UK, including the Consumer Protection from Unfair Trading Regulations 2008, the Consumer Protection (Amendment) Regulations 2014, and the Digital Markets, Competition, and Consumers Act 2024. We are regulated by the Competition and Markets Authority, not the Financial Conduct Authority (FCA), because we do not provide advice relating to specific investments or carry out activities regulated under Section 22 of the Financial Services and Markets Act 2000. We do not arrange or bring about deals, make arrangements with a view to a transaction, or cause dematerialised instructions relating to any investment business. We do not advise borrowers about the liquidation of debt. Our planning services are designed as a stand-alone service. If you need financial products, you can access these directly from the market or via financial intermediaries. If you are seeking a personal recommendation for an investment product, you should consult a licensed investment adviser.

In simpler terms, we sell plans, not products.

The Academy of Life Planning Limited is a service sector trading company regulated by the Competition and Markets Authority and Registered in England and Wales number 8016568. Our registered office address is 9 Franklin Way, Spilsby, Lincolnshire, PE23 5GG, United Kingdom. We are registered with the Information Commissioner's Office, reference number ZA502687.

For more detailed information about the terms of usage of our website, please refer to our Terms and Conditions. If you have any questions or need further information, please don't hesitate to contact us.

 

© 2025 The Academy of Life Planning Limited. All rights reserved.

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